If iPhone/Android Apps Are Your Business, You Have To See These Charts

The business of mobile applications is exploding, driven by the growth of smartphones like the iPhone and Android handsets.

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Nielsen took a long look at the app market, and compiled a great overview filled with handy charts. A few key take aways:

  • Gaming is the biggest category of mobile applications.
  • Facebook is the most popular individual app.
  • Free apps actually lead to sales.
  • Advertising in mobile apps is good for Google because people search for more information about a brand they see in an app.

source: businessinsider.com