If iPhone/Android Apps Are Your Business, You Have To See These Charts

The business of mobile applications is exploding, driven by the growth of smartphones like the iPhone and Android handsets.


Nielsen took a long look at the app market, and compiled a great overview filled with handy charts. A few key take aways:

  • Gaming is the biggest category of mobile applications.
  • Facebook is the most popular individual app.
  • Free apps actually lead to sales.
  • Advertising in mobile apps is good for Google because people search for more information about a brand they see in an app.

source: businessinsider.com